Privacy Policy

Last Updated: September 28, 2026

This Privacy Policy describes how Brothers Metal Roofing LLC (“Brothers Metal Roofing,” the “Company,” “we,” “our,” or “us”), 5265 Sebring Warner Rd, Greenville, OH 45331, collects, uses, shares, and protects information through our website at https://brothersmetalroofing.net (the “Website”) and through our text messaging (SMS/MMS), email, and phone communication programs (the “Programs”). You can contact us at (937) 423-9352 or info@brothersmetalroofing.net (see Section 13, Contact Us).

1. Scope

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit or interact with our Website or participate in any of our Programs, including our post-project survey, feedback, and review-request campaigns.

This policy applies to information we collect through the Website, through our Programs (including SMS/MMS, email, and calls), and through related online interactions. It does not apply to information collected offline (for example, by phone or in person) unless we specifically state otherwise.

The Website and Programs are intended for users located in the United States. If you access the Website or participate in any Program from outside the United States, your information may be transferred to, processed, and stored in the United States.

By accessing or using the Website or participating in any Program, you agree to this Privacy Policy.

2. Information We Collect

We collect information in three primary ways: (a) information you provide to us, (b) information collected automatically when you browse the Website, and (c) information collected through cookies and similar technologies used for analytics, advertising, and performance measurement.

2.1 Information You Provide Voluntarily

When you submit information through the Website or otherwise interact with us—such as by requesting service, requesting an estimate, scheduling an appointment, starting a chat, contacting us, or participating in a Program—we may collect information you choose to provide, including:

  • Identifiers and contact information (such as name, email address, mobile phone number, and mailing/service address).
  • Service request and project details (such as service type, project dates, preferred appointment windows, photos or attachments you upload, and notes you provide).
  • Communications content (such as messages submitted through forms, chat, SMS/MMS, email, or other channels you use to contact us).
  • Text messaging opt-in information (such as your mobile phone number, the date, time, and method of your SMS consent, the form or page where you gave it, and any STOP/opt-out or HELP requests).
  • Survey responses and feedback, including NPS scores, ratings, qualitative comments about completed work or your experience, and any other information you choose to share in a survey or review request.
  • Any other information you choose to submit.

You are not required to provide personal information to browse the Website. However, if you choose not to provide certain information, we may be unable to respond to your request, administer certain Programs, or provide certain services.

2.2 Information Collected Automatically

When you visit the Website, we (and our service providers) may automatically collect certain information about your device and your interaction with the Website, such as:

  • IP address and general location information (such as city/state inferred from IP address).
  • Device and browser information (such as browser type, operating system, device type, and language settings).
  • Usage and event data (such as pages visited, links clicked, scroll activity, time spent on pages, and referring/exit pages).
  • Approximate timestamps, session identifiers, and diagnostic data used for performance, analytics, and security monitoring.

This information helps us operate the Website, measure performance, understand visitor engagement, detect and prevent fraud, and maintain security.

2.3 Cookies, Pixels, SDKs, and Similar Technologies

We use cookies and similar technologies (such as pixels, tags, local storage, and SDKs) to help the Website function, to understand how the Website is used, and to support advertising and measurement activities. These technologies may collect information such as your IP address, device/browser characteristics, and your interactions with the Website.

Examples include:

  • Analytics tools (for example, Google Analytics) to understand Website traffic and usage.
  • Advertising and conversion measurement tools (for example, Google Ads and Meta Pixel) to help measure the effectiveness of marketing campaigns and deliver ads.
  • Call tracking tools (for example, dynamic phone numbers) to attribute calls and leads to marketing sources and improve service.
  • Chat and messaging tools to support customer communications and improve responsiveness.

Some of these technologies may be operated by third parties and may collect information across different websites or online services over time, subject to those parties’ privacy practices.

You can control certain cookies through your browser settings and, where available, through any cookie preference controls presented on the Website. See Section 5 (Cookies, Interest-Based Advertising, and Your Choices) for more information, including how to manage or opt out of cookies.

3. How We Use Your Information

We use the information we collect for legitimate business purposes consistent with operating our business, maintaining an effective Website, and running our Programs. Depending on how you interact with us, we may use information to:

  • Provide and manage services, including responding to inquiries, providing estimates, scheduling appointments, and coordinating project or service delivery.
  • Communicate with you, including confirmations, reminders, follow-up communications, and customer support.
  • Send you the text messages you have agreed to receive (see Section 4), keep a record of your SMS consent, and honor your STOP/opt-out requests. We use text messaging opt-in data and consent only for these purposes.
  • Administer post-project survey, NPS, and feedback Programs, including sending you survey invitations, collecting and analyzing satisfaction scores and qualitative feedback, and following up on issues or questions you raise.
  • Request that you leave reviews on public platforms, at your discretion, and track whether review requests are sent or completed.
  • Operate, maintain, and improve the Website and Programs, including troubleshooting, testing, analytics, measuring performance, and improving user experience.
  • Conduct marketing and advertising activities with your consent, including measuring campaign performance and attributing calls and leads.
  • Protect against fraud, misuse, and security incidents; enforce our policies; and maintain the safety and integrity of our systems.
  • Comply with applicable legal requirements and respond to lawful requests.

We do not sell personal information. We do not use information collected through the Website or Programs to make decisions that produce legal or similarly significant effects solely by automated means (for example, automated denial of services).

4. Communications and Text Messaging Privacy

If you provide your phone number or email address, you may receive communications from us as described in this Section 4 and in Section 8 (SMS Messaging Terms) of our Terms & Conditions at https://brothersmetalroofing.net/terms-conditions/.

4.1 SMS / MMS Text Messages

How you opt in. You may opt in to receive text messages from Brothers Metal Roofing LLC by checking the optional SMS consent checkbox when you submit a form on our Website, or by otherwise giving us your express consent to receive text messages. The checkbox is not pre-checked, and you do not have to agree to receive text messages to buy any goods or services from us. We keep a record of your consent.

What messages we send. If you opt in, we may send SMS/MMS messages related to:

  • Your inquiry, estimate request, or free inspection request.
  • Appointment confirmations, reminders, and scheduling updates.
  • Updates about your current or past projects or services, and customer support.
  • Follow-ups after a call or visit (including messages related to AI-assisted calls on recorded lines, where applicable).
  • Post-project satisfaction surveys, NPS requests, qualitative feedback requests about work performed, and invitations to leave public reviews.
  • If you have agreed to receive marketing messages, limited promotional messages about our roofing services, such as special offers and promotions.

Message frequency and rates. Message frequency varies. Message and data rates may apply for messages sent to you from us and to us from you. For questions about your text plan or data plan, contact your wireless provider.

How to opt out (STOP). You can cancel text messages at any time. Simply reply “STOP” to any text message from us. We will send one message confirming that you have been unsubscribed. After that, you will no longer receive SMS messages from us unless you opt in again. To rejoin, sign up as you did initially.

How to get help (HELP). Reply “HELP” to any text message from us for assistance, or contact us at info@brothersmetalroofing.net or (937) 423-9352.

Carriers are not liable for delayed or undelivered messages.

No sharing of mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the categories of sharing described in this Privacy Policy (including Section 6) exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. See Section 6.4.

5. Cookies, Interest-Based Advertising, and Your Choices

5.1 Managing Cookies

You can control cookies through your browser settings, including refusing some or all cookies or receiving an alert when cookies are being sent. If you disable cookies, certain features of the Website may not function properly.

If the Website presents a cookie banner or preference center, you can use it to manage certain categories of cookies where available.

5.2 Analytics and Advertising Tools

We may use third-party analytics and advertising tools (such as Google Analytics, Google Ads, and Meta Pixel). These providers may set cookies or similar technologies and collect information about your interactions with the Website to provide measurement, analytics, and advertising services. Information collected through these tools may be combined with other information collected through the Website for the purposes described in this policy. We do not share your mobile phone number or text messaging opt-in data and consent with these analytics or advertising providers.

5.3 Global Privacy Control (GPC)

Some browsers or extensions support the Global Privacy Control (“GPC”) signal. Where required by applicable law, we will process GPC signals as a request to opt out of certain processing (such as certain types of “sharing” for targeted advertising under state law). Honoring GPC may be limited by technical constraints and may not apply to all uses of cookies (for example, cookies necessary to operate the Website).

5.4 Do Not Track

Some browsers include a “Do Not Track” (DNT) setting. Because there is no common industry standard for interpreting DNT signals, the Website may not respond to all DNT signals. You can use the other controls described in this section to manage cookies and tracking.

6. Sharing and Disclosure of Information

We may disclose information collected through the Website and Programs in limited circumstances as described below. We do not sell, rent, or trade personal information, and we do not share personal information with third parties or affiliates for their own marketing or promotional purposes. None of the sharing described in this Section applies to text messaging originator opt-in data and consent (see Section 6.4).

6.1 Service Providers

We may share information with vendors and service providers that help us operate the Website, run our business, or deliver the Programs, such as website hosting providers, analytics providers, advertising and measurement vendors, call tracking providers, survey and review-request platforms, messaging platforms, and customer communication tools. These providers are permitted to use information only to perform services on our behalf and are subject to contractual confidentiality and security obligations. We do not authorize service providers to use personal information for their own independent marketing purposes.

6.2 Legal and Safety

We may disclose information if we believe it is necessary to: (a) comply with applicable law, regulation, legal process, or governmental request; (b) enforce our agreements or policies; (c) protect the rights, property, or safety of the Company, our customers, or others; or (d) detect, prevent, or address fraud or security issues.

6.3 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our business or assets, information may be transferred as part of that transaction, subject to applicable law and appropriate confidentiality protections.

6.4 Text Messaging (SMS) Data

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We do not sell, rent, or share your mobile phone number or SMS consent with third parties or affiliates for their marketing or promotional purposes.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information collected through the Website and Programs from unauthorized access, use, disclosure, alteration, or destruction. These safeguards include encrypted (HTTPS/TLS) connections to the Website, limiting access to personal information to personnel and service providers who need it to perform their work, and requiring our service providers to protect the information they handle for us. No method of transmission over the Internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.

Email, text messages, and chat communications may not be encrypted end-to-end and may not be secure. Please do not send sensitive information through these channels.

If you believe your interaction with us is no longer secure, please contact us immediately using the information in Section 13 (Contact Us).

8. Links to Other Websites

The Website may contain links to third-party websites or services. We do not control, and are not responsible for, the content, privacy practices, or security of third-party websites. We encourage you to review the privacy policies of any website you visit.

9. Children’s Privacy

The Website and Programs are not directed to children under 18, and we do not knowingly collect personal information from children. If you believe a child has provided personal information through the Website or a Program, please contact us so we can take appropriate steps to delete it.

10. Data Retention

We retain personal information collected through the Website and Programs for as long as reasonably necessary to fulfill the purposes described in this policy, including to provide services, administer Programs (including surveys and review requests), maintain business records, resolve disputes, enforce agreements, and comply with legal obligations. When information is no longer needed, we will take reasonable steps to delete, deidentify, or securely dispose of it in accordance with our retention practices and applicable law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of the Website or participation in any Program after changes are posted means you accept the updated Privacy Policy.

12. Privacy Rights and Choices (U.S. Residents)

Depending on where you live, you may have certain rights regarding personal information, which may include the right to:

  • Confirm whether we collect or process personal information about you and request access to it.
  • Request correction of inaccurate personal information.
  • Update your contact information or communication preferences at any time by contacting us (see Section 13).
  • Request deletion of personal information, subject to certain legal exceptions.
  • Request a copy of personal information in a portable format.
  • Opt out of certain uses of personal information, including certain forms of targeted advertising conducted through cookies and similar technologies.
  • Unsubscribe from text messages at any time: simply reply “STOP” to any text message from us. You can unsubscribe from marketing emails by using the unsubscribe link in the email or by contacting us.
  • Appeal a decision regarding your privacy rights request, where required by applicable law.

The availability and scope of these rights may vary by jurisdiction.

How to Exercise Your Rights

To submit a privacy request, contact us using the information in Section 13 (Contact Us). We may need to verify your identity before completing your request. Where permitted by law, you may designate an authorized agent to submit a request on your behalf. If your request is denied, you may have the right to appeal our decision by contacting us and stating that you are submitting an appeal.

Cookie and Advertising Choices

You can control cookies and similar technologies by:

  • Adjusting your browser settings to block or delete cookies.
  • Using any cookie preference tools or banners that may be available on the Website.
  • Using certain browser signals (such as Global Privacy Control) that communicate your preference to opt out of certain cookie-based uses, where required by applicable law.

Please note that blocking cookies may affect the functionality of the Website, and some cookies are necessary for the Website to operate.

No Sale of Personal Information

We do not sell, rent, or trade personal information, and we do not share personal information with third parties or affiliates for their own marketing or promotional purposes. Our analytics and advertising service providers (such as Google and Meta) may collect limited website usage information through cookies and similar technologies on the Website for analytics, advertising, and measurement, as described in Section 5. This never includes your mobile phone number or text messaging opt-in data and consent, which are not shared with any third parties (see Section 6.4). You can opt out of certain cookie-based advertising through the controls described above.

13. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need help with our text messages, contact us:

You can also reply “HELP” to any text message from us for assistance, or reply “STOP” to opt out.

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📞 Call (937) 423-9352